In this week’s episode, I speak with award-winning, CA-licensed attorney Liku T. Amadi. Liku works with coaches, consultants, and expert service providers to establish a solid legal foundation for business with contracts, trademarks, and strategies for legal protection.

She makes it a point to educate her clients on the what and why behind legal services to empower them to make legally informed business decisions so they can protect their business and make more money. Liku is also the creator of Precedent, which provides legal resources and contract templates specifically for coaches, consultants, and service providers. Liku is a proud mom, wife, and first-generation Tanzanian.

She highlights the importance of understanding legalities to leverage business growth and protect interests. Liku shares her motivation for law and the differences between corporate and entrepreneurial life, busting common myths about the legal industry. She also advises aspiring entrepreneurs and lawyers, emphasizing the importance of just starting despite fears and embracing imperfections. The episode explores the concept of working with ease and the significance of focusing on one’s ‘why’ to achieve a fulfilling life and career.
01:00 Liku’s Journey from Corporate to Entrepreneurship
02:22 Challenges and Triumphs of Starting a Law Firm
03:52 Liku’s Motivation to Pursue Law
05:04 Transition from Corporate to Independent Practice
11:36 Busting Myths about the Legal Profession
15:51 Balancing Personal Values with Professional Demands
17:31 Finding Your ‘Why’ and Staying True to It
19:48 The Power of Self-Work and Journaling
20:28 Differentiating Yourself from the Competition
21:38 Staying True to Yourself in Business
22:36 The Importance of Authenticity in Marketing
23:38 Why Entrepreneurs Neglect the Legal Aspect of Business
26:45 The Power of Confidence and Communication
29:33 The Importance of Ease in Business and Life
33:50 Advice for Aspiring Entrepreneurs and Lawyers
If you would like to connect wiht Liku, please feel free to do so:
Navigating the Legal World with Liku T. Amadi