In this episode, the host interviews Tanya Perkins, founder and CEO of The Refig, a no-nonsense hair and personal care brand. Tanya shares her background in startups and her inspiration behind creating The Refig, driven by her personal experience with an autoimmune condition and busy lifestyle. She discusses the eco-friendly, travel-friendly products offered by The Refig, their effectiveness across all hair types, and her participation in mentorship programs including Ulta Beauty’s Muse Accelerator and Credo for Change.
Tanya also explores common misconceptions about curly hair, highlights the importance of finding what you love in business, and the challenges faced in launching a unique product to market. Delegation, empowerment, and self-education are key themes throughout their conversation.
00:00 Introduction to Tanya Perkins and The Refig
00:38 Tanya’s Background and Journey
01:20 The Refig Product Line
05:23 Curly Hair Care Tips and Misconceptions
08:23 The Inspiration Behind The Refig
14:37 Challenges in Bringing The Refig to Market
19:52 Balancing Multiple Roles
20:25 Bringing on Virtual Assistants
20:44 Learning Delegation and Energy Management
21:40 Managing Time and Recognizing Synergies
22:31 The Challenge of Delegation
26:34 Startup Consulting Barriers
29:09 Proactivity and Misconstrued Faith
31:23 Self-Education and Marketing Challenges
36:33 Advice for Aspiring Female Entrepreneurs
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Random Thoughts Thursday Episode 110: Where do we go from here?
Tosha, I had a blast speaking with you! I love how you are respectful of the spectrum of ways one may identify (agnostic to spiritual to any religion) and provide something for everyone.
Humbled to be included.
Jazzed to hear the final episode.
Excited to see what’s next for you.
Thanks so much for your kind words. They are very much appreciated. I thoroughly enjoyed our conversation. You are extremely talented and I wish you the best of luck in all of your endeavors. Thanks again for being on the show!